GM To Phase Out Oldsmobile “Oldsmobile’s current models will continue to be produced and sold until the end of their current product life cycles or as long as they remain economically viable.” The last new Olds slated is the 2002 Bravada. This is going to be a common trend in the next 20 years. A slick way to cut back. It’s not that people don’t buy the Olds brand, it’s a great way to reduce work forces and put facilities that are redundant. GM (and a lot of other auto makers) are trying to move to the Saturn model of production and sales. Eventually GM will move every brand in this direction. If is does or doesn’t, you can bet it’s not going to be a marketing decision. Anyway, believe it or not, there are probably some sad people in GM today, they are very proud of that 1897 date. Despite claims otherwise by Ford, Olds was the first production assembly line in 1901. Lots of history indeed check it out.
